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Selling Tips
Lets all share our ideas and help each other grow our businesses! |
What do you do that works?A very good question I ask everyday. It is interesting to discover unique ideas that lead to greater sales, a better looking store and a happier customer in the end. More than interesting, they are the tips and tricks that help make a business grow.This is just a start. Do you have a display that works well or supports what others have offered here? Please do share. Take a picture or write a few notes. Email them directly to me and I will post here for all to share! Thank you!Henry Chandler 
Merchandise in ClustersBeing able to see the range of C4C product in a glance is a powerful draw. Our product appeals to your customer’s passions so don’t short change them. Merchandising a minimal half dozen to a dozen products together provides choice and a lot more chance that the impulse to buy will strike. Putting them together according to theme, like dog stuff or Christmas stuff makes the connection even stronger and more meaningful. Use a long bench or find a big basket. Sometimes it’s just the joy of the hunt.
Get it up on the wallsWe know one customer who tripled their sales by putting the rugs up like wall art. Right behind the cash register they hung a handful of rugs. Or invest in a small rug rack that will hold the runners and put it in a prominent spot. People will love thumbing through them.Front and CenterWe have a good customer in Maine (winter 2010 store of the season)who put our whale runner right in front of the register so it couldn't’t be missed. A vacuum every other day or so kept it looking fresh and she sold one a week during her strong season. Then when it’s run its course she gave it a final cleaning and sold it for 25% off. That’s what I call a loss leader. Send us YOUR picture of Front and Center!
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